We need to reframe things in the context of 21st-century technology, 21st-century media and disintermediation, and 21st-century articulation of and appreciation for business strategy
Technology underpins this transformation and it has already been identified that the partnership between the CMO and Chief Information Officer must be nurtured
The Chief Customer Officer and Chief Culture Officer roles have valid ambition but insufficient process to be viable – the roles will be covered by the CInflO’s team
The Chief Influence Officer (CInflO) is charged with making the art and science of influencing and being influenced a core organizational discipline; charged with executing the Influence Scorecard
The COO and CInflO must be close allies, obviously
Organizations already championing the Balanced Scorecard or similar business performance management approach will be the earliest to adopters of the Influence Scorecard
The best, left-brain-oriented Chief Communications Officers and Chief Marketing Officers may be CInflO candidates
The successful CInflO candidate has a varied background covering marketing, PR, customer service, HR, product development and operations – just the kind of trajectory frequently mapped out for ‘future leader’ types
Candidates for the role will be in-house, with extant strong senior interpersonal relationships
They will be highly numerate, digitally native, and ambidextrous thinkers – although probably left-brain biased
The influence professional is an ‘expert ...
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