June 2011
Intermediate to advanced
232 pages
5h 31m
English
Further praise for The Business of Influence
“The Business of Influence is a whack on the side of the head for traditional marketers. By focusing on influence, instead of traditional marketing think, it reframes and redefines everything that a modern marketer does. The Business of Influence should be found, dog-eared and jam-packed with marks in the margins on every successful CMO’s desk.”
Katie Delahaye Paine, Founder and CEO, KD Paine & Partners, author Measure What Matters
“Philip Sheldrake shares an important vision of the new communications world order. PR and advertising professionals need to sit up and take note. Influence is the future watchword – and the smart companies are already exploring it and switching models.”
Robert Phillips, President & CEO EMEA, Edelman
“Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.”
David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
“Philip Sheldrake helps us rethink the business of influence. It goes without saying that the social web has transformed the world. Business strategies need to keep pace. Readers should embrace this book and let it challenge their beliefs ...
