13 Traditional and New Media in Sports
Dissemination of sporting events through any one of various media outlets constitutes the single most important source of revenue for professional and amateur sports organizations. For sports leagues and individual events, fees earned from media rights bring in billions of dollars per year. The media also have benefited, since sports events constitute an important source of programming. Marquee sports events such as the Super Bowl draw large numbers of viewers or listeners, resulting in premium fees charged to advertisers.
This chapter examines the basics of the business of sports broadcasting, both involving the “traditional” media (defined for our purposes as radio, broadcast television, cable television, ...
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