CHAPTER 2

WHY RACIAL DIVERSITY, AND WHY NOW?

A Competitive Advantage

Many of us know intuitively that diversity is good for business. The case for establishing a truly diverse workforce, at all organizational levels, grows more compelling each year. The moral argument is weighty enough, but the financial impact—as proven by multiple studies—makes this a no-brainer.

VIJAY ESWARANMalaysian-Indian, Executive Chairman of the QI Group, a multinational e-commerce company, and an economist by training1

Creating and sustaining an antiracist workplace is this decade’s business imperative. Business leaders must first recognize that racial diversity can be a competitive advantage. Next, they must make it a strategic priority. But sometimes they need convincing, ...

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