CHAPTER 8

LIKE ANY OTHER STRATEGIC PRIORITY

Commitment, Specificity, and the Science of Small Wins

Every moment is an organizing opportunity, every person a potential activist, every minute a chance to change the world.

DOLORES HUERTAHispanic American labor leader and civil rights activist who, with Cesar Chavez, is a cofounder of the National Farmworkers Association, which later became the United Farm Workers1

A Black guy, a White guy, and a White woman walk into a bar. Well, not exactly. They met while working at a startup, Linden Labs—a San Francisco–based internet company best known as the creator of the 3D virtual world, Second Life. Together this trio cofounded Truss, a software development company, in 2011.

“We are already on the edge ...

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