Introduction

In August 2015, John Landgraf, the Chief Executive Officer of FX Networks, stood up before a room full of entertainment reporters at FX’s semiannual presentation to the Television Critics Association and declared: “There is simply too much television.”

The audience could be forgiven its surprise to hear the well-respected CEO of one of television’s biggest success stories of the past decade make such a pronouncement. After all, since taking over the network in 2004, Landgraf had focused FX (a network whose early years were characterized primarily by reruns of MarriedWith Children and basic cable exhibition of major theatrical action films) on developing daring new original content, in substantial volume, and with great success. ...

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