Chapter 8
Film Exhibition, Retail, and Consumption
Exhibition is the point of purchase for a movie, when consumers will pay for and view a film. Certain windows require direct transactions, such as a visit to a movie theater, PPV and internet downloads, whereas other consumption is part of a subscription like HBO, or an OTT service like Netflix; some are ad-supported, like free television.
The role of the distributor is to generate availability for a movie to consumers in as many media formats (windows), and territories for as long as possible. Once available, the product may be exploited in each window; exhibited in movie theaters, for sale in retail environments—both online and brick and mortar—and ready to be consumed. Every window has a ...
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