Chapter 1. Seeing the Big Picture in a Crowded App Store Marketplace

Living in Los Angeles, there's no shortage of Hollywood clichés. There was a time when it seemed like everyone I met—no matter their profession—was working on a screenplay.

Now they're all working on their own iPhone apps!

And who can blame them? It's a testament to the soaring popularity of the iPhone. There's money to be made in the App Store, and everyone wants in on the action.

We've all read about the success story of indie developer Steve Demeter. His Trism game, along with many of the 500 other apps that were included in the initial July 2008 launch of the App Store, experienced an overwhelming explosion in sales. With some price tags as low as 99 cents, iPhone and iPod touch ...

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