O'Reilly logo

The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Android vs. iOS

When the iPhone was first unveiled, a new sort of business model was established for consumer electronics. While Steve Jobs and his friends at Apple were not the first to invent the touchscreen, they were able to create a new type of software enterprise that was personable and utilitarian. Apple’s “there’s an app for that” slogan has proven to users that the mobile software that they need should be readily available where and when they need it. It works for the smartest engineer and the dumbest consumer, and it has created a new type of software market.

As of this writing, Apple is a monster when it comes to apps. In fact, there is a little bit of a legal suit on who has the rights to the word app, and I’m guessing that it won’t ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required