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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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Deciding Whether to Have a Beta-Testing Phase

It is exciting to be an Android developer and have an application out on the market. That means that your work is there, and anyone can have access to it. Even though you have this great sense of accomplishment, and want to make certain that you are capitalizing on your investment, you might want to hold off on marketing for a while.

I know that is tough to do, when all you want to do is market this thing so you can get the greatest amount of profits as possible. However, remember what I said before about how bad reviews can make or break an application on the Android Market? Do you really want your application be plagued by bad reviews? Of course the answer is no, so I have to recommend the old cliché, ...

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