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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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What Are You Going to Call Your Application?

“What’s in a name?” That Shakespeare guy could have been talking about naming your Android application when he said that “a rose by any other name would smell as sweet.” In the same manner, it isn’t always necessary to name your application the obvious one. The true test of a name is discovering one that is catchy and memorable.

I’m sure you are all familiar with Google, a company name that we commonly use a verb today. Before we were all “googling” stuff we wanted to know more about, we never used the word Google in a sentence. The name supposedly is derived from the word googolplex, a number that is followed by a googol zeroes. A googol (pronounced the same as Google) is the numerical value of 1 ...

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