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The Business of Android Apps Development: Making and Marketing Apps That Succeed by Mark Rollins

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Who Are You Going to Tell About Your Android Application?

The answer to that question is obvious: everyone. Technically, when you put something on the Android Market, you have told everyone. However, the chance of everyone hearing about your application is pretty small, unless it is earth-shattering front-page news. Even if your application really is the most innovative thing to hit the Android Market, this big news can easily be ignored. It helps to have unique words in the application’s name and description, as that will target a specific group.

The truth is, we live in a world where headlines change daily and news web sites change faster than that, and there really isn’t a pattern as to what is the biggest story. I still can’t figure out why ...

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