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The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition by Mark Rollins, Roy Sandberg

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Chapter     2

Making Sure Your App Will Succeed

We’re sure you have heard the old cliché about how “Rome wasn’t built in a day.” If you want to build a successful application, it might take several days, months, or even years, depending on its complexity. However, we’re also sure Rome was not built without some sort of plan in mind, and if you want to build your app empire, you will need a business plan that takes into account the obstacles along the way of app-building.

Your App and a Business Plan

A business plan is a document that states the goals for a business, why those goals are attainable, and how those goals can be achieved. There is no one set template for a business plan. If you are planning to raise venture capital, you will want ...

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