July 2013
Intermediate to advanced
168 pages
5h 10m
English
book
The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition
by Roy Sandberg, Mark Rollins
Content preview from The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition
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Chapter 6
Making Money with Ads on Your Application
Mobile advertising is on the rise! Worldwide mobile advertising is expected to reach $11.4 billion in 2013 and is projected to reach $24.5 billion in 2016. The train is leaving the station, so let’s get on board!
Naturally, if you’re interested in mobile advertising, you’re hoping to make some money. Mobile advertising is a numbers game; the amount of money you will make per user is quite small, so you must have a very large user base before you can make serious revenue.
On that note, consider that putting an ad in your paid app is often a fatal combination because no one wants to pay for an app and then have to deal with advertising. Besides, in order to make a significant profit, you ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.