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The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition by Mark Rollins, Roy Sandberg

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Chapter     6

Making Money with Ads on Your Application

Mobile advertising is on the rise! Worldwide mobile advertising is expected to reach $11.4 billion in 2013 and is projected to reach $24.5 billion in 2016. The train is leaving the station, so let’s get on board!

Naturally, if you’re interested in mobile advertising, you’re hoping to make some money. Mobile advertising is a numbers game; the amount of money you will make per user is quite small, so you must have a very large user base before you can make serious revenue.

On that note, consider that putting an ad in your paid app is often a fatal combination because no one wants to pay for an app and then have to deal with advertising. Besides, in order to make a significant profit, you ...

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