July 2013
Intermediate to advanced
168 pages
5h 10m
English
book
The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition
by Roy Sandberg, Mark Rollins
Content preview from The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition
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Chapter 9
Getting the Word Out
As a developer, you will find that is simply not enough to put your application out on Google Play and other app marketplaces and expect a whole bunch of downloads. Getting your application out is only the first step, and what is needed is a marketing plan that utilizes the appropriate promotional channels. This chapter discusses both the way to set up your marketing plan and the promotional channels you can pick from.
It’s always good to have a plan. This chapter will introduce a number of marketing techniques you can use, but not all of them will be a good fit for your app. Perhaps you might not have the budget for the more expensive techniques, or your target market might not be reachable using certain techniques. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.