Chapter     9

Getting the Word Out

As a developer, you will find that is simply not enough to put your application out on Google Play and other app marketplaces and expect a whole bunch of downloads. Getting your application out is only the first step, and what is needed is a marketing plan that utilizes the appropriate promotional channels. This chapter discusses both the way to set up your marketing plan and the promotional channels you can pick from.

It’s always good to have a plan. This chapter will introduce a number of marketing techniques you can use, but not all of them will be a good fit for your app. Perhaps you might not have the budget for the more expensive techniques, or your target market might not be reachable using certain techniques. ...

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