Preface
“Within the framework of what you’ve been taught, this business makes no sense.”
—Wendy Lewis, Vice President, Strategic Planning, Recruitment and Diversity, Major League Baseball, at MBA Media and Entertainment Conference, Stern School of Business, New York University, February 21, 2003
THE BUSINESS OF SPORTS: THE FOUNDATIONS OF A UNIQUE INDUSTRY
Honda and Toyota operate under a general business model of selling as many vehicles as possible with the greatest profit margin possible. In the end, Honda and Toyota are competitors that want to sell product. There is no interest, and it is in fact illegal, to cooperate in a manner that allows both companies to be more profitable. Any traditional business could be used to illustrate the contrast ...
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