O'Reilly logo

The Business of Sports, 2nd Edition by Rosner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER TWO

Leagues: Structure and Background

INTRODUCTION

Professional sports leagues are unique business structures in a free market economy. As was mentioned in the introduction to this book, leagues combine elements of cooperation and competition and allow independent team owners to seek monetary gains that might otherwise be unavailable if pursued unilaterally through the playing of disparate contests. Indeed, it is doubtful whether professional team sports could survive in the absence of leagues. Leagues offer an enticing, profit-maximizing structure to teams both on and off the playing field. Though professional sports teams are clearly competitors on the field, leagues benefit owners by providing organized regular and championship seasons ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required