CHAPTER EIGHT

Media

INTRODUCTION

In most industries, a revenue stream periodically appears that ultimately leads to a fundamental change in the way that the industry conducts its business. The sports industry is no exception. Revenue sources for sports franchises have evolved over time, with owners continuously searching for new ways to profit from their investments. In sports, the sea change was fueled by television. Sports teams found that they were able to generate significant amounts of revenue from the sale of the rights to televise their games to broadcasters. Broadcasters found that sports could attract an audience with significant buying power that was otherwise hard to reach in large numbers because of its inconsistent viewing habits—young ...

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