Whereas the professional sports discussed in previous chapters are all about business and the bottom line, at least in a relative sense, a greater sense of pageantry, politics, and global goodwill are associated with global events such as the Olympic Games and the FIFA World Cup. These added elements do not necessarily mesh with the goals of an enterprise striving for black ink.

The Olympic Games serve as a vivid model for the concerns that businesspeople have in bidding for global events, whether it be soccer, rugby, gymnastics or any other event with participants from around the globe. The entity in the Olympic alphabet stew that has the clearest charge to reach for financial success is the organizations ...

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