The NCAA and Conference Affiliation
Intercollegiate athletics have been infused with a degree of commercialization since the earliest days of student competition. What is not as readily apparent, however, is the size of the college sports industry. This chapter and the one that follows explain the business of intercollegiate athletics from the perspective of the NCAA as a collective, its member conferences, and its individual member institutions.
This business of college sports, other than some international student participants, is an American phenomenon. The initial selection in this chapter by Noll provides a comprehensive overview of the financial aspects of intercollegiate athletics. A subsequent excerpt ...