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The Business of Sports, 2nd Edition by Rosner

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CHAPTER FIFTEEN

Member Institutions

INTRODUCTION

The vast majority of the 1000-plus NCAA member institutions find sports to be a money-losing endeavor. These losses are expected at each of the nearly 300 Division II and over 400 Division III member institutions, where the athletic department is viewed as an integral part of the university, as indicated by the Division II and Division III philosophy statements. The financial expectations for the members of Division I are typically quite different, with intercollegiate athletics viewed as a potential money-maker. However, as indicated by the NCAA’s most recent financial survey covering the period from 2004–2006, published in 2008, the potential is rarely realized, and the results are usually ...

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