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The Business of Sports, 2nd Edition by Rosner

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THE IMPACT OF COLLEGE SPORTS SUCCESS ON THE QUANTITY AND QUALITY OF STUDENT APPLICATIONS

Devin G. Pope and Jaren C. Pope

1.  INTRODUCTION

Since the beginning of intercollegiate sports, the role of athletics within higher education has been a topic of heated debate.1 Whether to invest funds into building a new football stadium or to improve a school’s library can cause major disagreements. Lately the debate has become especially contentious as a result of widely publicized scandals involving student athletes and coaches and because of the increasing amount of resources schools must invest to remain competitive in today’s intercollegiate athletic environment. Congress has recently begun to question the National Collegiate Athletic Association’s ...

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