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The Business of Sports, 2nd Edition by Rosner

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CHAPTER SIXTEEN

Gender Equity

INTRODUCTION

One of the major issues that intercollegiate athletic directors must factor into their operations is the elements that enable an institution to attain gender equity. The key issue for managers in this area is compliance. Gender equity is often accomplished by means of Title IX, the federal law that requires equal opportunity in school-related athletics. Title IX, enacted in 1972, establishes that: “No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” The articles and documents contained in this chapter explain what gender ...

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