SECTION 2

Every day do something that will inch you closer to a better tomorrow.

—Doug Firebaugh

Portfolio Management: A Way of Doing Business

2-1.The Rise of Portfolio Management

Portfolio management is now being recognized as an effective and pragmatic approach to aligning and connecting strategy-based plans with actual organizational activity. Indeed, the International Organization for Standardization (ISO) has recently released a standard for portfolio management—ISO 21504. This is part of the ISO 21000 series on portfolio, program, and project management. Portfolio management can apply both in a new investment manner and in a “business as usual” manner. Although it has its roots in project-based management, portfolio management has borrowed ...

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