CHAPTER 7

Creating and Maintaining Success With China

Success Creation: Contrasting East/West Perspectives

Success, as defined within the Chinese business lexicon, whilst having many common features with our Western definition, also has its own unique properties. Understanding the deeply held view of success which the Chinese have, is central to adopting the right business attitudes for engaging in success-creation with this business culture. Firstly, success, like all other business definitions; commercial goals and values in China, must be understood in a relational context.

When the Chinese think success, they think relationship success, since relationships are the facilitators, arbiters and protectors of all positive outcomes. For the Chinese ...

Get The Business of Relationships now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.