The goal of this book is to identify the essential nature of success in trading with China. For this, I have drawn on a decade of personal and professional experience of creating trade, partnerships, and successful links with both the private and the public sector. It was with great ease and conviction that I identified relationships as the central tenet of any template for creating success with this business culture; this is because, from my earliest business interactions, I observed that relationships are what matter to China. They are also what make Chinese businesspeople feel secure enough to partner and to trade. Relationships that are solid, well made, and heavily invested in, are what it takes to gain trust and loyalty with ...
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