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The Business Playground: Where Creativity and Commerce Collide by Mark Simmons, Dave Stewart

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Chapter Eleven Kill the Idea

Choosing which ideas to focus our time, money and energy on.

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There are some pretty terrible ideas out there that have somehow made it to the shelves, shopping channels and, pretty quickly afterwards, dustbins. Take, for example, the facial exerciser, a small spring device that looks like a deformed rodent skeleton you’re supposed to wedge into either side of your mouth and flex to work the muscles of the chin, neck and face. Apparently it gives users a more youthful appearance without the need for surgery and is ‘clinically proven’ to be safe and effective. It also makes the user look like The Joker from Batman. Surely ...

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