The Business Solution to Poverty

Preface

Why We’re Writing This Book and Why You Should Read It

Chances are, you picked up this book because one of the following descriptions applies to you:

• You’re an entrepreneur or investor seeking practical ways to profit from new enterprises in emerging markets.

• You’re an executive at a major transnational corporation who understands that your company’s long-term sustainability depends on its ability to gain a major share of the billions of potential customers at the bottom of the pyramid.

• You’re an eyewitness to severe poverty as a citizen of an emerging nation and hope to relieve that suffering through business.

• You’re a development practitioner working for an overseas development agency, your government, an NGO, the United Nations, ...