Why We’re Writing This Book and Why You Should Read It

Chances are, you picked up this book because one of the following descriptions applies to you:

• You’re an entrepreneur or investor seeking practical ways to profit from new enterprises in emerging markets.

• You’re an executive at a major transnational corporation who understands that your company’s long-term sustainability depends on its ability to gain a major share of the billions of potential customers at the bottom of the pyramid.

• You’re an eyewitness to severe poverty as a citizen of an emerging nation and hope to relieve that suffering through business.

• You’re a development practitioner working for an overseas development agency, your government, an NGO, the United Nations, ...

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