Introduction

EIGHT KEYS TO ENDING POVERTY

The following pages are chock-full of information about the state of business, government, and philanthropy today in light of our primary concern in this book: a desire to eradicate poverty. Lest you wonder why we’ve set out to tell you all this, please consider the following:

• If you’re involved in the world of big business, you’ve surely encountered the reality of the “flat world” that Thomas Friedman has so eloquently described. The likelihood is that there’s precious little room for growth in your traditional markets, and you’re wondering where your new customers and new revenue will come from — or you know they have to come from emerging markets, but you don’t yet understand how to do business in ...

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