Chapter 4

WHY BUSINESS IS BEST EQUIPPED TO FIGHT GLOBAL POVERTY

It’s not just that traditional methods have failed. Businesses possess unique characteristics that are ideally suited to the task of innovating new approaches — and taking them to scale.

There’s nothing mysterious here. Poor people tell us they’re poor because they don’t have enough money — and who knows more about making money than businesspeople?

Private business possesses three overarching and undeniable advantages in addressing the challenge of poverty:

• Profitable businesses attract substantial capital.

• Successful businesses hire lots of people.

• Successful businesses are capable of reaching scale.

These factors are the foundational truths on which The Business Solution ...

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