Chapter 5

WHAT TO DO BEFORE YOU LAUNCH YOUR BUSINESS

First, forget everything you know about how to start a business. Here, you’ll find out what you really need to do to begin building a global enterprise that will transform the lives of 100 million poor people.

Let’s assume for the sake of argument that you’ve resolved to start a business along the lines we’re laying out in this book. Doing so will likely be a lot different from what you’ve experienced in the past. What will make a difference for poor people? And how will you go about doing that? What will you do? Here’s our advice:

• Don’t take a course.

• Don’t get an MBA.

• Don’t read a book (except this one, of course!).

For starters, leave your desk or armchair and walk, run, take a bus, ...

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