Chapter 5


First, forget everything you know about how to start a business. Here, you’ll find out what you really need to do to begin building a global enterprise that will transform the lives of 100 million poor people.

Let’s assume for the sake of argument that you’ve resolved to start a business along the lines we’re laying out in this book. Doing so will likely be a lot different from what you’ve experienced in the past. What will make a difference for poor people? And how will you go about doing that? What will you do? Here’s our advice:

• Don’t take a course.

• Don’t get an MBA.

• Don’t read a book (except this one, of course!).

For starters, leave your desk or armchair and walk, run, take a bus, ...

Get The Business Solution to Poverty now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.