Chapter 13

BUILDING A MISSION-DRIVEN GLOBAL BUSINESS

Just try building a business with only a terrific product and the will to win. You won’t get far without an organization of committed people and the structure to make the most of their talents.

Read as much as you want about leadership, organizational development, and management, and then boil it down to its essence. Chances are, you’ll come up with some version of three primary conditions for organizational success: a lofty vision, confident leadership, and inclusive management — all of which add up to inspiration. Shelves-full of excellent books have been written about these concepts, including dozens released by our publisher. We won’t presume to redefine those terms.

However, you know we’re ...

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