Discussion Guide

Introduction — Eight Keys to Ending Poverty

The authors offer five reasons in making the case for business to become involved in ending poverty by marketing to the bottom billions. What are those reasons? Do they make the case to your satisfaction? Are there other reasons you can think of?

FYI: Those five reasons are as follows: (1) Huge market opportunity. (2) Crowded home markets. (3) Disruptive forces. (4) Growing interest within big business. (5) Access to scarce resources.

How many of you disagree with the authors’ contention that only business, not government or nonprofits, can end global poverty? How many agree? Now, divide into those two groups and debate that question.

The authors introduce a new term: zero-based design ...

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