Book description
Revised and updated for the newest digital platforms—the classic guide to business writing style and protocols
While retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.
New to this edition:
Praise for The Business Style Handbook
“This may be the handiest and clearest book of tips on basic business writing I’ve read in a long time.”
—Pam Robinson, cofounder, the American Copy Editors Society
“An excellent primer on how to communicate effectively in a business setting.”
—Michael Barry, vice president, media relations, Insurance Information Institute
“This book is especially helpful for people when English is their second language. I recommend it to all my business classes.”
—Elizabeth Xu, Ph.D., author, executive mentor and leadership class instructor, Stanford University
“You never want poor writing to get in the way of what you’re saying. . . . This style guide is a valuable resource to help ensure that the quality of your writing differentiates you.”
—Bart Mosley, principal and chief investment officer, Alprion Capital Management LP
Table of contents
- Cover Page
- The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job, Second Edition
- Copyright Page
- Contents
- Acknowledgments
- Introduction
- 1. Fortune 500 Survey Results
- 2. Why Style Matters
- 3. The Case for Standards
-
4. Write WITH Purpose
- Have a goal
- Know your audience
- Write and think at the same time
- Use the right language
- Keep it short . . . most of the time
- Make longer documents user-friendly
- Get right to the point
- Take the credit
- Shift the emphasis
- Take a stand
- Think about point of view
- Keep a tight timeframe
- Strengthen your professional brand
- Review everything
- Make it look good
- Budget your time
- 5. Email: Before You Hit Send
- The A-to-Z Entries
- Sources We Like
- Notes
- Bibliography
- List of Fortune 500 Companies
Product information
- Title: The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job, 2nd Edition
- Author(s):
- Release date: October 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071800112
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