4WRITE WITH PURPOSE
TO COMMUNICATE EFFECTIVELY IN THE BUSINESS WORLD, you need to convey your message in language that is clear, direct and simple. You need to do it fast and make it as concise as possible. Everyone is busy today, operating under information overload.
Don’t waste people’s time by making them struggle to decipher your message. Have a strategy when you write. Approach writing as a process and break this process into steps.
A key consideration in today’s workplace is the platforms on which you’ll be writing and distributing your communication. This chapter is devoted primarily to formal communications that will not be contained in emails. See Chapter 5, “Email: Before You Hit Send,” for a discussion of email communications.
Have ...
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