The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

© Mary Thengvall 2018

Mary ThengvallThe Business Value of Developer Relationshttps://doi.org/10.1007/978-1-4842-3748-9_10

10. Building Your Personal Brand

Mary Thengvall¹ 

(1)

San Francisco, California, USA

 

It’s important to remember that as a Developer Relations (DevRel) professional, your personal brand is just as important as your company brand. There are two key things to remember about this: on the one hand, as a public face of your company, your personal views reflect on your company, but on the other hand, you can use your platform to amplify the good that your company is doing for the community.

Views Are (Not Only) My Own

Everything you do in the public setting, whether online or in person, can directly reflect on your company. Although I understand ...