The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

© Mary Thengvall 2018

Mary ThengvallThe Business Value of Developer Relationshttps://doi.org/10.1007/978-1-4842-3748-9_2

2. Selling Community to Your Company

Mary Thengvall¹ 

(1)

San Francisco, California, USA

 

Convincing the stakeholders at your company that Developer Relations (DevRel) is not only valuable but worth investing in will simultaneously be your biggest struggle and most rewarding victory. It’s not a “one and done” situation; you’ll need to continue proving the value and impact of community building and Developer Relations.

Don’t let that discourage you, however—just like the Sales department needs to prove its value by keeping the pipeline full, and Marketing is expected to provide relevant content to the proper audience(s), the Developer ...