The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

© Mary Thengvall 2018

Mary ThengvallThe Business Value of Developer Relationshttps://doi.org/10.1007/978-1-4842-3748-9_3

3. Keeping a Pulse on the Community

Mary Thengvall¹ 

(1)

San Francisco, California, USA

 

I mentioned in the last chapter that it’s not uncommon for developers to have a good impression of a particular product simply because they know and respect someone who works at the company. Likewise, if you’ve been in the technology sector for even a short time, you’ve likely seen how easily the tide can turn against a company if they take a wrong step or make a wrong choice in the public eye. In short, keeping a pulse on the public sentiment of your product is important.¹ It should be no surprise that this is one of the ways a Developer Relations ...