© Mary Thengvall 2018
Mary ThengvallThe Business Value of Developer Relationshttps://doi.org/10.1007/978-1-4842-3748-9_3

3. Keeping a Pulse on the Community

Mary Thengvall1 
San Francisco, California, USA

I mentioned in the last chapter that it’s not uncommon for developers to have a good impression of a particular product simply because they know and respect someone who works at the company. Likewise, if you’ve been in the technology sector for even a short time, you’ve likely seen how easily the tide can turn against a company if they take a wrong step or make a wrong choice in the public eye. In short, keeping a pulse on the public sentiment of your product is important.1 It should be no surprise that this is one of the ways ...

Get The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.