The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

© Mary Thengvall 2018

Mary ThengvallThe Business Value of Developer Relationshttps://doi.org/10.1007/978-1-4842-3748-9_4

4. Measuring Your Success

Mary Thengvall¹ 

(1)

San Francisco, California, USA

 

One of the most difficult things to do in Developer Relations (DevRel) is prove that the investment is worthwhile. (If it were easy, this book wouldn’t exist!) It’s a pain point that the DevRel teams feel as well—one that’s been mentioned over and over in various interviews and articles as the “hardest part of the job.” After all, DevRel can easily become one of the most expensive departments, with sponsoring events and various community-driven projects, paying for travel to speaking engagements and sending out custom swag to community members. Any board ...