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The Business Wealth Builders: Accelerating Business Growth, Maximizing Profits, and Creating Wealth by Alan Weiss, Phil Symchych

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CHAPTER 6

Marketing: How the EternalCustomer will GrowYour Business

Marketing isn’t a department; it’s everyone’s responsibility, from front-line employees interacting with customers to back-office staff dealing with suppliers. Marketing is about increasing your customers’ and prospects’ awareness of the full range of value that you can provide to build your brand, attract customers, and increase revenues.

Marketing is the “place setting” for the sale. It creates the customer’s awareness and need that your products and services fulfill.

Understanding Your Value:Numbers Speak Louder than Words

Let’s assume that you and I are meeting for the first time, perhaps at a convention or meeting. In two or three sentences, describe what your business does? ...

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