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The Busy Leader's Handbook
book

The Busy Leader's Handbook

by Quint Studer
October 2019
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 21m
English
Wiley
Audiobook available
Content preview from The Busy Leader's Handbook

28Be a Positive Ambassador for Your Organization—and Teach Others to Do the Same

Most of us have experienced how powerful it can be when an employee manages up a company and its products. We’ve all had a server say something like: “We’re known for our incredible steaks. Our chef Marco is a master at cooking steaks and finding the perfect sides to pair with them. And you must try the fresh watermelon and feta salad!”

Or we’ve been in a clothing boutique and had a salesperson say: “Let me show you these new textured twill jackets we just got in. Elaina—that’s our buyer—has a real gift for finding the best fabrics at the most reasonable prices. I am so excited to show these to my favorite customers!”

Chances are, you not only went with the recommended meal or purchased the jacket, you also felt good about your decision. And you probably felt great about the business, told your friends about it, and looked forward to coming back again. Now, imagine how amazing it would be if you and your employees represented the company this way all the time, 24/7.

You might be thinking, Of course the server and the salesperson said good things about their company and product. They wanted to sell something. Well, yes. That’s the point. As leaders and employees we need to make it our business to always be “selling” the company, whether we’re talking to a coworker, a customer, or even a friend outside work. Not in an overly promotional or manipulative way, but in an authentically positive one. ...

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Publisher Resources

ISBN: 9781119576648Purchase book