CHAPTER 7

Better Activism, Better Business

AEROSMITH, THE AMERICAN ROCK BAND, was founded in Boston in 1970 with members Steven Tyler, Joe Perry, Tom Hamilton, Joey Kramer, and Ray Tabano, who would be replaced by Brad Whitford a year later. Their first decade was a successful one, with multiple multi-platinum albums and hits like “Dream On” and “Sweet Emotion,” but at the end of their first decade, the band was beset with infighting, breakups, addiction, and other common curses of a rock-and-roll life.

As Aerosmith was losing its way at the start of the 1980s, down Interstate 95 from Boston, in New York City, Joseph Simmons, Daryl McDaniels, and Jason Mizell (aka Jam Master Jay) formed the hip-hop group Run-DMC. Its 1984 debut album, Run-DMC ...

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