CHAPTER 3

Discipline #2: Stalk Innovations and Trends

If now is the time, then what is the space? Where do you start even thinking about creating the career you want? After all, these days industries seem to have the life span of a fruit fly. Remember creating playlists on CDs and renting movies in a video store? Remember personal secretaries and graphics departments? Very soon now, we’re likely to be asking if you remember broadcast television—not long after that, cable television. And what happens to the career paths in each of these industries?

Our profound economic transition also means a wildly dynamic business environment. It’s hard to plot a career change if you’re not sure the industry you’re planning on will be there when you jolt. Keeping ...

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