Until recently, Sari Crevin was a human resources manager with the Xbox division of Microsoft. By night, she ran Booginhead, a marketer of baby accessories.1 Instead of having to abandon her corporate career for entrepreneurship, or vice versa, she was able to do both, as her lattice allowed her a long runway to get Booginhead off the ground.

Much of Crevin’s career has been in recruiting, starting in the accounting profession, then moving through recruiting boutiques and on her own. When the tables were turned and she was recruited to Microsoft, her track record in gaining and keeping clients was one major factor in her landing the job.

But it wasn’t long before she had a moment of inspiration and knew that she had ...

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