Chapter 1

Introduction – Speaking of Data (Big, Little, Dark …) in Anticipation of the Impending Tsunami

As this book was being completed (2013, Q1), the Gartner Group estimated that ‘big data’ was 2–5 years away from peak hype. Their widely watched, reported, and adopted forecast indicated that buzz around the concept of “big data” would be increasing the near future. If you have not heard the hype – you will.

We are not going to bore you by re-creating a bunch of statistics showing that data creation, data processing, and data understanding requirements are increasing at increasing rates. Just consider the widely-cited fact that AT&T mobile traffic increased 8,000% between the years 2007–2010 or Eric Schmidt’s often-repeated comment that, “Every ...

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