The guide all MBAs and exec ed students need.
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.
Table of contents
- Title Page
- 1. What Is the Case Method? What’s in It for You?
- PART I: ANALYZING CASES
- PART II: DISCUSSING CASES
- PART III: WRITING ABOUT CASES
- PART IV: CASES FOR ANALYSIS AND WRITING
- PART V: STUDY GUIDES FOR CASE ANALYSIS AND WRITING
- About the Author
- Title: The Case Study Handbook, Revised Edition
- Release date: August 2018
- Publisher(s): Harvard Business Review Press
- ISBN: 9781633696167
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