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The Category Management Handbook
book

The Category Management Handbook

by Andrea Cordell, Ian Thompson
April 2018
Intermediate to advanced content levelIntermediate to advanced
210 pages
4h 13m
English
Routledge
Content preview from The Category Management Handbook

Activity 6Communication plan

Overview

A communication plan is a popular way of developing a schedule of proactive communications for a category project. It formally defines who should be given specific information, when it should be delivered and what communication channels should be used to convey key messages. The plan may also be the repository of the category project glossary and approved channel templates, such as ‘team briefs’ and ‘executive reports’.

It should be noted that the term ‘communication plan’ can be confused with ‘communications planning’, which is an integral part of the marketing communications ...

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Publisher Resources

ISBN: 9781351239561