April 2018
Intermediate to advanced
210 pages
4h 13m
English
Content preview from The Category Management HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Activity 12Day one analysis
Overview
Initially devised as a marketing tool to support brand campaigns in the 1980s, day one analysis was soon picked up by the procurement community and adapted to support the category management process. There are many iterations of this 2 x 2 matrix, the most popular being QPA Consultants’ version from the 1990s.
The theoretical concept is that preliminary analysis related to product/market positioning can capture a ‘day one snapshot’ of the supply and demand variables that need to be considered. This in turn may prompt further thinking around potential programme issues that could ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.