The Category Management Handbook

Activity 26Category plan

Figure 4.12 Category plan

Overview

The category plan summarises the strategy developed by the category team and projects how the category is likely to be managed across the next three- to five-year planning horizon. As such, it is a ‘live’ document that needs to be updated (and version controlled) with developments as they occur within the category.

It is considered best practice to share the category plan with key stakeholders and invite continual input and feedback, so that it becomes a living document that is reviewed and updated as needed. In organisations where category management is well established, there may ...