Activity 30Benefits realisation
Overview
Benefits realisation is the term used to assess the level of benefits (tangible or intangible) produced as a result of implementing a category management project. Measurement of identified benefits usually occurs after project closure but needs to be carefully considered and forecast in advance. Such planning activity is usually led by the category manager in conjunction with key stakeholders who agree upon the prioritisation and timings of each of the likely deliverables, culminating in a benefits-realisation plan (BRP).
The BRP serves as a useful management tool to monitor, ...
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